

To maximise your website's ranking on search engines, the first place to begin is by figuring out what the search engines are looking for.
Traffic to your site is mainly garnered from a plethora of online techniques, tricks and (admittedly) underhand tactics. Some of these (techniques, tricks and underhand tactics) can also be employed offline.
After the wowing your website visitors with your style and panage, what keeps them coming back is not the colour contrast between the titles and the backgrounds, or the interesting mouseovers skillfully integrated into the design. Its something else.
Web terminology for the acronym and web 2.0 challenged

Verve K.O. requested the redevelopment of their website. They required a user interface design to be placed on a popular Content Management System.