Social media has made us rethink the whole production strategy. Which makes sense because, increasingly, more people are spending more time on sites like facebook, youtube and google mail. Which makes social media slightly more important than it was a few years ago.
But this is a good thing.
It allows for more affordable marketing for your products and services.
Where are you going to get video, audio, photography and text all blending seamlessly in a near-perfect advertising scenario? Your exact target demographic with less than a third the cost of the traditional advertising media - tv, print and radio.
Shoot a video ad affordably and air it on the internet for free. Create a facebook page and advertise your product , connect with your target market in ways that a few years ago would have been considered to be bordering on crimminal.
To tap into this forms of advertising requires a rethink of the tried and tested methods. Blatant advertising will not work. Advertisers need to ingratiate themselves with their potential clients. They need to look 'cool', to 'blend in'. This new media is limitless in its potential and tests the boundaries of creativity.
Youtube and facebook combined waste more valuable man-hours than real and imagined illnesses combined. Facebook especially is like a particularly virulent form of disease spread by oxygen. You'll find it on mobile phones, in offices (at least those that haven't wisened up to the fact that it is malignant) and in three out of every four cyber cafe monitors.
Which is why we've set up our very own video studio.
The skeptics can hem and haw all they want, but good photography WILL make or break your products or services. Unprofessional photography makes one look unprofessional and by extension, untrustworthy. Get professional photography for your products, events and corporate social responsibility endeavours.