THE WEBSITE DESIGN PROCESS
How and why we do it the way we do it..
If you thought business was competitive, the Internet redefines the word competitive. In fact, cut-throat, oblivion, lion eat dog are words and phrases that more aptly describe it. Today, there are over 11 billion web pages, all jostling for attention on the web and it takes something different to be seen. Our design process takes this into consideration and ensures you have a fighting chance
What's the plan?
This does not have to be cast in stone, but it gives you (and us) a basic idea of what the website is going to do for you. Who are you targetting? What do they want and/or need? What do you want to accomplish? What are your competitors doing? Do you have a time frame, and is it flexible? Think about your promotional strategy. Your site is a great vehicle to distribute information about your company, gather customer feedback and even sell products or services. How are you going to take advantage of that? We answer these questions with you even before we have put finger to keyboard.
Traffic, traffic, traffic
The three magical words that make or break a website. We will help you decide what works best for you. Some tools to generate traffic include search engine marketing, e-mail marketing and search engine optimisation. Now ís also the time to decide how and where you're going to allocate your marketing budget.
Set goals
We will make decisions on how to measure your ROI (return on investment). This and other crucial metrics are key to the success of your website. The best way to find this out is by analysing website traffic reports, although you should listen to your customers as well. They will let you know what market tactics are working for you and how to improve your results. You'll need to go further than that but donít worry, We will make these tasks painless.
Modify
Once the website is up and runinng, we do not say 'that's it then'. A website is a dynamic medium and needs to be treated as such. This means that goals have to be reviewed, strategies have to be re-thought out and plans have to be modified. This is a continuous process that relies on you, the client, to ensure that your website is always, ALWAYS profitable.
